How To Generate Real Estate Leads

There are many different companies that sell real estate leads to agents. For many of those services agents are paying anywhere from $40 per lead to as much as 40% referral fees. With expenses like that it makes it tough just to maintain your advertising!

Every real estate agent can generate their own leads; it takes just a little bit of focus and a small amount of investment. When you focus on your own lead generation activities (especially online) you can get the costs down to as much as a cup of coffee.

Although there are many different training systems, coaching programs, and seminars to attend regarding online real estate marketing and lead generation, there are just a few keys areas that you can focus on to get to do the work yourself.

1. Traffic – The first step to getting people to contact you through your website or blog is having people actually view it! You can get a quick flood of people to your online presence by using pay per click. Take the time to have a balanced pay per click strategy by placing ads on Google, Yahoo, MSN, and even Facebook. With a well rounded pay per click campaign you can bring thousands of people to your website each month and convert them into real estate leads that are ready to take action.

2. Conversion – There are two parts to conversion, that when you master, you will have new business every month. The first part of conversion is converting your website visitors into leads. Converting your visitors to leads means having each page focus on a niche topic and compel your visitors to want more information with a call to action. Offering the opportunity for detailed listings or hard to find area information (like floor plans) will bring you targeted motivated leads.

After people are making requests on your website, the next step is turning those leads into appointments. Converting leads into appointments requires a quick response time, preferably less than 7 minutes, and buyer scripts that focus on questions. With a quick response you may even catch buyers still looking at your website or magazine ad. When making a quick phone call keep your buyer scripts focused on questions and getting people to come into your office.

Mastering traffic and conversion are the two biggest parts to having an effective real estate lead generation strategy. Especially with online real estate marketing you can easily keep your costs low and have business every month.

Please be sure to check our homepage for more information on getting your real estate license!