How many of your 2010 goals remain incomplete? As much as I hate to admit it, many of the goals that I set for myself last year fall into that category. By review this list of ‘incompletes’, it becomes obvious why so many of my goals remained uncompleted at the end of the year. Without [...]

Have you been considering spending your hard earned money on a custom real estate website to bring in new clients? Before you do that do you have the money to buy a custom website, do you realize that they can cost anywhere from $500 – $5,000 plus depending on the type of website, company doing [...]

Regardless of which market you serve,  your success–or lack of it–in real estate depends upon two basic factors. Your Personal Brand One of these factors is how you distinguish yourself from the competition. This distinctiveness is consolidated in your personal brand. In consolidating your your distinctiveness, your personal brand reflects these factors: your personality, which [...]

By way of helping a friend, I have just reviewed his new website. Like many people, over the past few years, he has experienced some serious financial setbacks.  So I am doing what I can to help him recover and move on. Another of his friends designed the website. Although I’m not totally sure, I [...]

As many times as I have seen the improper use of keywords, I still can’t help but wonder what so many real estate agents were thinking when they chose them. Then it hit me, its not that they are just really bad at deciding on which keywords to use for their real estate site, it [...]

As most people know, Facebook is one of the most popular websites around.  Unlike MySpace, it seems like Facebook will have some longevity and this is great news for real estate professionals! The whole idea of Facebook makes it perfect for local marketing. Your target audience makes an unparalleled amount of data available and smart [...]

Unless you are the only real estate agent in town, you are going to want people to know your name, and how to contact you to handle their real estate needs.  Having a few yard signs up is good, placing ads in your local newspaper and real estate for sale magazines is also good, but [...]

To succeed at niche marketing, it is not enough to simply define the target market and know everything there is to know about it. All niche markets, regardless of how they are defined, are served by many agents, most of whom know everything there is to know about their markets. Since all agents are subject [...]

Like real estate agents themselves, most real estate websites are virtually indistinguishable from each other. Typically, these sites contain three standard elements: listings of properties for sale, some self-promotional contact about the individual agent and contact data such as telephone numbers and office addresses. Certainly this content will meet visitors’ expectations … but barely. Website [...]

If you plan to grow your business next year, how will you obtain the new business you need to grow? Traditionally, prospecting has been the favored, time-honored approach to generating new clients, applying such strategies as advertising, door-to-door canvassing and telemarketing. Although it’s generally very frustrating and time-consuming, it does succeed in finding new business [...]